his is the complete rebranding story. I was asked for help to recreate the branding identity for an outdated sushi restaurant in Kaunas, Lithuania. Client wished for a fresh restart and the main guideline was to go for a minimalistic approach. After an in-depth research, I came up with the brand name "Sushi Sushi", which soon was followed with a clear, solid, black and white logo, reminiscing Yin & Yang. Later on, I became more involved with the project and became responsible for brand's all-around visual representation in such areas as web design and print. The project was successfully launched, as two more restaurants had opened since that time.